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Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

New Flowers Social Media Posts

Below are some fantastic social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone.    Story Mode...

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AFE Update for Supporters and Industry Members

The American Floral Endowment (AFE) has been and continues to closely monitor new developments with respect to COVID-19 and is taking proactive measures to ensure that COVID-19 does not impact our services. In response to current social distancing and pro-active...

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2018- 2019 Annual Report: A Year of Partnerships & Growth

This year's annual report includes great successes thanks to the support of industry organizations and individuals who contribute to AFE's funded programs. This year alone, an enormous amount of research, scholarships, internships, and educational grants was...

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2020 National Floriculture Forum

The American Floral Endowment had the opportunity to partner with the 2020 National Floriculture Forum held in Charlotte, NC from February 28th through March 1st. This weekend was filled with an incredible depth of knowledge shared amongst peers and the industry. The...

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AFE Announces Ferriss Horticulture Scholarship

The American Floral Endowment announces a new scholarship fund to honor and recognize Dr. Terry Ferriss.Dr. Ferriss retired in 2015 from the University of Wisconsin-River Falls (UWRF), after 36 years of teaching. She was the first tenured female faculty member in the...

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AFE Launches Career Center for the Floral Industry

The American Floral Endowment (AFE) has launched a new industry-wide Career Center to connect floral industry employers with job seekers, students, and other professionals pursuing careers in the floriculture and horticulture fields. Within the new AFE Career Center’s...

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Now Accepting: Educational Grant Applications

The American Floral Endowment is now accepting applications for Educational Grants for 2020. Applications are available online and must be submitted by the deadline of June 1, 2020. Educational grants help fund programs that are wide-reaching educational endeavors...

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Featured

Internships & Scholarships for the next generation

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.